Every business owner aspires to grow, expand and reach a wider audience in the nearest future. While big media coverage may be a one-way ticket to your business success, it doesn’t come easy and one must in all ways be ready to take cash in on the benefits when it does come. For a big media to take interest in featuring your brand on their channel, the reasons may vary. It could be your PR representative working all their best pitching to secure a feature for you or the media channel itself has an interest in what you do and feel they want to project an aspect of your business that will interest their audience.
The big question we often ask is are you ready for big media coverage? What will you do today if a top media comes in requesting to feature you or your company on their channel? How will you handle it? Here are 3 pointers to note on getting ready and making the most out of these media coverage to your business advantage.
It is a big deal so make the most out of it
Media coverage isn’t just about reaching more people. It is a chance to boost sales, gain new customers, increase brand awareness and open the door to a whole new world of media opportunities. If you didn’t know, it is possible to make the most out of your positive media coverage. In fact, it’s also possible to turn that into a fully-fledged marketing campaign for your brand. It is important to make sure the coverage is obvious for all to see. And it also means you can share on all your social media platforms, share with your clients who will be happy to know about this milestone you’ve chalked for the business. You can have it on display in your office or waiting room, mention it in your bio or your promotional items.
Be ready for more media exposure
Once your company is able to grab the attention of a top media outlet, the likelihood of many other media platforms coming around to know more about you or giving you similar spot is very high. Saying yes opens the floodgate for more features, profiling, etc. For some people, until they devise another strategy to stay off the media radar, they will continue to show up and end up positioning the company or brand as a go to for all things relating to what you do. This will allow you to keep enjoying and ripping the benefits of getting media attention.
Make sure you have the capacity to produce and reproduce
Securing your company in a top industry publication or media can be a golden opportunity for your small business. This media exposure which could reach your target industry can translate into more business opportunities and more growth momentum. When this happens, there is a tendency for the demand for your product or service to increase. Your products will likely fly off the shelves and if care is not taken and you may not be able to meet demands. And since you may not want to lose out on this achievement, it is important to have a strategy in place to handle the sudden interest in your business by your target audiences as a result of a big media coverage. As this may also be an opportunity to cash in and make good sales hence being able to produce or reproduce when required.
Media coverage works brilliantly as a tool for encouraging loyalty and pride amongst your staff and customer base and as such all these people need to be well informed to appreciate the significant opportunity this brings to the business.