Handling PR for the launch of the all new Beauty Brand ‘Pure Persona by Nana’
It’s been an exciting and learning experience in the last few weeks handling PR for the launch of Pure Persona by Nana. Sometime in April (you see why April means everything to me), I was recommended by a colleague PR Woman who thought I would best handle this project looking at my interest in Fashion, Beauty and Lifestyle as a PR pro.
Why did I say it’s exciting? Because in 2014, I had the opportunity to handle a similar project when I joined Global Media Alliance as an Account Manager to manage PR for Vaseline Re-launch in Ghana. Fast forward to 2020, I brought all my experiences and lessons from that project to this one. Among things I did include, handling communications for the launch, drafting Press Releases, engaging media for features, securing and coordinating interviews, engaging influencers for collaborations, social media support amongst others.
With a solid team at Pure Persona, we managed to pull off one of the impressive virtual launch for a brand in these difficult times. The brand and founder were featured on most of the leading beauty and lifestyle media outlets in Ghana and looking to expand to other African countries in the coming weeks and months.
So yes, I officially introduce you to Pure Persona by Nana®, a beauty, wellness and lifestyle brand, founded by Nana Konamah launched on June 1, 2020 via www.purepersona.com (I’m sure if you’ve seen me share alot about this brand lately. When I represent only brands I believe in and Pure Persona brand I love already).
Premised on the brand statement, “Seek Your Inner Beauty”, the brand is inspired by the Akan Adinkra symbol “Sankofa” translates to “go back and get it” which means, reverting to the past in order to reframe the future. It thrives on “beauty, confidence and dedication to one’s spiritual, mental and emotional growth”
So there you have it! Visit Pure Persona by Nana website www.purepersona.com and purchase your Discovery Kit which comes in (Cleansing Shampoo, Caring Conditioner and Everyday Nourisher). Your hair journey would be an exciting one with Pure Persona by Nana. Trust me on this.
If not for anything, support women owned businesses, African owned businesses, and Ghanaian owned businesses. Pure Persona by Nana is here for you and yourself!
A summary of how my June was like…Now bring on July…