I’m Faith Senam, an Accra-based Fashion PR Specialist, fashion writer and founder of e’april Public Relations. I am passionate about supporting entrepreneurs and small businesses to grow through PR campaigns, strategic partnerships and digital PR. I love to be part of the growth process by focusing on managing brand’s communication and development strategies aimed at increasing brand awareness.
This passion birthed my PR agency e’april PR in 2012 which specializes in PR for fashion, beauty, lifestyle brands. Since starting out, I have spearheaded successful PR campaigns for fashion businesses and consulted on strategy, media relations and brand communications all geared towards garnering the right audiences for these brands.
I have managed PR for brands like Adubea Jensen, Selinabeb, Ghana Menswear Week (formerly Accra Men’s Fashion Week), Horseman Shoes, Nadrey Laurent, Evangel Magazine amongst several other brands I have consulted for on project basis; giving them the utmost exposure they deserve for all the great work they put in.
Prior to fully running my PR firm, I worked with Global Media Alliance as an Account Manager for Unilever where I worked on the re-launch of Vaseline beauty product on to the Ghanaian market. I also managed other accounts including Diamond Cement, Huawei, FHi360 Learning Project and World Oral Health Day.
When I’m not busy connecting brands to bloggers, media, influencers and all who matter, I write as a fashion Columnist with the Business and Financial Times Newspaper and blog about products and services I experience and events I attend. I have written over 200 published articles.
I also founded Women in Public Relations Ghana, a not-for-profit organization with the aim of advocating for women and professionalism in Public Relations practice while providing opportunities for career advancement, mentorship, networking and leadership for young women studying and practicing PR.
I am an honorary member of the Global Women in PR. I was also named among 10 Women Entrepreneurs to watch in 2020 and listed among 10 Women Rising Personal Brands we admire by Tanoe Woman Rising.
I’m on a journey to make an impact in the next generation of change makers like you building businesses they are proud of.