Reasons why your Image is Everything
In Public Relations, we popularly say “Image is everything”. Yes, your image does make a lot of
PR For A Purpose: Bringing Corporate Social Responsibility into Fashion
In the corporate world, the word Corporate Social Responsibility (CSR) is a well-known term. It was originally
Communicating Your Brand Values
Every brand agency has to face tough competition in order to build brand equity and strong emotional
Hosting the First Fashion & Beauty PR-eneur Masterclass
Last week I took up another opportunity to organize a one of a kind Masterclass in PR
Out of Sight Out of Mind; A Fashion PR Truism
This phrase may often be said to people but can equally be applicable to our businesses. It
Scaling up your fashion brand in the New Year
It’s been few weeks into the new year and I believe many businesses are back in full
Celebrating 100+ Articles in 2 years as a Fashion Columnist with the B&FT
“The great victory, which appears so simple today, was the result of a series of small victories
Your Fashion Brand Needs a Signature Style
The fashion industry globally has witnessed many famous fashion designers from major cities such as Paris, Milan,
12 Fashion Brands In Ghana That Pushed The PR Button In 2018
For any brand to be visible and talked about for all the right reasons, then they must
Collaborate to Stay Relevant in the Fashion Industry
Collaboration as a practice within the fashion industry has become an important value creating concept. Many times
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