Why do businesses have Budget for Everything else but not PR?
I have been battling this thought for the last couple of months on how many brands always
My Key Takeaways from the First African Fashion Foundation Industry Retreat
Last week, I received an invitation to attend the first ever Creative Industry Retreat held in Accra
What Your Brand Should Be Communicating in This ‘New Normal’
The COVID-19 pandemic has left us in a state of despair and uncertainty. We didn’t anticipate this
How Ready are you for Big Media Coverage?
Every business owner aspires to grow, expand and reach a wider audience in the nearest future. While
Official New Year Fashion Party with ‘The Editors Meet’ Brunch
Every New Year comes with its own goals, aspirations and purpose. The 2020 event of ‘The Editor’s
We can do better for our fashion industry
I know you will agree with me when I say our fashion industry is growing but growing
Create Content Around your Brand
In today’s social media era, we consume content on a daily basis in different ways. These may
Reasons your Image is Everything
In Public Relations, we popularly say “Image is everything”. Yes, your image does make a lot of
Social Media Influencing how we Consume and Communicate Fashion Today
That isn’t happening often today because almost everyone has a smartphone and as such may have seen
My Weekend Experience at Style Lounge 2019
Style Lounge has officially become one of the events to look out for on our Ghanaian fashion
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